Carefully Curated Collections
Fearless Formulas
Reality-Tested | Cruelty-Free | Paraben-Free
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All-in-Wonder™ Concealer + Foundation
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Solution-Focused Sets
Wrinkles | Dark Circles | Dark Spots
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Reality Tested by Over One Million Mature Women
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Luxury Concealer
This is absolutely the BEST under eye concealer I have ever used! It doesn't settle in your creases at all. I'm 57 years old and it works beautifully on my skin. I HIGHLY recommend.
Jana C. Verified Buyer
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Apple Stem Cell Cream
This works. Made a difference in my forehead wrinkles and smile lines after 2 months of use. I'm 68 and love the brightness and smoothness of my skin.
GinaLoretta H. Verified Buyer
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Citrus Stem Cell Serum
Has done wonders for the elasticity and the coloring of my skin! I look so much younger. I am getting to where I don't even need makeup at 40 yrs old! I swear by this stuff!
Kara C. Verified Buyer
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How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
How Sugar Ages Your Skin (and What to Do About It)
You know that feeling when you spot a mouth-watering slice of cake and think, “I deserve this”? A well-deserved treat is fabulous — no judgment! But if sugary treats are...
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Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...
Best Mascara Tips for Women Over 40: Say Goodby...
Blame it on thinning lashes. Blame it on brittle lashes. Or simply blame it on time. But here’s the truth: once you hit 40, mascara stops behaving like it used...
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The Overlooked Reason Why Lips Lose Volume Afte...
If you notice that your lips are losing shape and volume, there could be an overlooked reason why. See, here’s what most people don’t know: Menopause can impact the look...
The Overlooked Reason Why Lips Lose Volume Afte...
If you notice that your lips are losing shape and volume, there could be an overlooked reason why. See, here’s what most people don’t know: Menopause can impact the look...
